The world of professional sports ownership is often shrouded in mystery, with the public only catching glimpses of the behind-the-scenes action. But what does it truly mean to be a team owner, especially on game day? I had the privilege of delving into this question with Dawn Trudeau, co-owner of the Seattle Storm, a WNBA powerhouse with a rich history and a progressive vision.
The Storm's Story: A Local Effort
The Seattle Storm's journey is unique. When the NBA's Seattle SuperSonics departed for Oklahoma in 2008, it seemed the Storm might follow suit. However, a group of local women, including Dawn Trudeau, stepped up to keep the team in the city. This act of local ownership has not only kept the Storm in Seattle but has also contributed to its success and distinctive character.
A Day in the Life of an Owner
Trudeau's game day routine is an intriguing blend of the mundane and the extraordinary. It begins with an early rise, a glance at the news, and a physical therapy session with her feline companions, Stewie and Jewell. The names of her cats are a nod to the Storm's former All-Stars, a charming personal touch.
After a Storm-themed coffee and a lucky necklace, Trudeau heads out for lunch with friends, a pre-game tradition. She walks to the arena, taking in the atmosphere, and even checks out the team shop and concession stands. It's a hands-on approach, showing her dedication to the team's success and her understanding of the fan experience.
Ownership Philosophy: Trust and Growth
Trudeau's ownership style is one of trust and empowerment. She believes in the expertise of her staff, especially when it comes to transactions and team decisions. This hands-off approach allows her team to thrive and grow, a philosophy that has served the Storm well, especially during their current rebuilding phase.
What many people don't realize is that ownership is not just about making decisions; it's about creating an environment where the team can flourish. Trudeau's approach showcases a deep understanding of this principle.
A Vision for Women's Sports
The Storm's ownership group, Force 10 Hoops, has a clear vision: to create better opportunities for women in sports. This vision is evident in their commitment to the team and the league, as well as their efforts to provide a professional lifestyle for the players. It's a vision that has guided the team's success and has kept them at the forefront of women's basketball.
In my opinion, this aspect of the Storm's story is particularly inspiring. It shows that ownership can be about more than just winning championships; it can be about making a positive impact and creating lasting change.
The Future: Rivalries and Growth
As the Storm face off against the Portland Fire, a new expansion team, Trudeau anticipates a friendly rivalry. With a young team and a focus on growth, the Storm are looking to the future. This game is a chance to test themselves against an unknown quantity, a challenge that Trudeau and the ownership group embrace with excitement.
The Storm's story is a testament to the power of local ownership and the impact it can have on a community. It's a reminder that sports are about more than just the game; they're about the people, the traditions, and the shared experiences that bring us together.
